Turn Ad Spend Into Qualified Pipeline Not Just Clicks
We run performance-driven Google Ads campaigns for B2B companies worldwide. Every dollar is tracked, optimised, and accountable to real revenue, not vanity metrics.
Broad keywords and weak account structure attract the wrong audience. You end up paying for traffic that will never convert into deals.
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Leads That Never Close
High lead volume means nothing if your sales team cannot qualify them. Weak targeting and poor intent signals flood your CRM with noise.
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No Visibility Into What’s Working
Running Google Ads without proper conversion tracking is flying blind. You do not know which keywords, campaigns, or landing pages actually drive revenue.
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Agencies Reporting Vanity Metrics
Clicks and impressions do not grow revenue. You need a Google Ads team obsessed with pipeline, cost per opportunity, and closed revenue.
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Slow Iteration, No Testing Culture
Most agencies launch campaigns and leave them. Without search term reviews, ad testing, and landing page optimisation, performance stalls fast.
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Messaging That Misses B2B Buyers
B2B buyers need proof, precision, and relevance. Generic ad copy will not convert high intent searches into qualified pipeline.
Our Framework
The Dimen Growth Google Ads System
01
ICP & Search Intent Mapping
We map your Ideal Customer Profile to the exact search behaviour your buyers use, so campaigns target real commercial intent instead of generic traffic.
02
Funnel Architecture
We build separate campaigns for demand capture, competitor terms, branded intent, and remarketing so each stage gets the right message and offer.
03
Conversion Tracking Setup
End-to-end tracking from first click to CRM opportunity so you can see exactly which keyword and campaign generate closed revenue.
04
Continuous Optimisation
Every week we analyse search terms, ad performance, CPC, lead quality, and landing page performance to cut waste and scale what works.
05
Landing Page CRO
Traffic is worthless without a landing page that converts. We optimise your pages for B2B buyer psychology, clarity, and buying intent.
06
Revenue Reporting
Monthly reports tied to pipeline and revenue, not just ad metrics. You always know the true ROI of every Google Ads campaign we manage.
Why Google Ads
Why Google Ads Works for B2B Companies
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High Intent Traffic
Reach buyers actively searching for solutions, services, and problems related to what you offer.
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Fast Demand Capture
Show up when buyers are already looking. Unlike slower channels, Google Ads can start generating qualified demand immediately.
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Flexible Geo Targeting
Target specific countries, regions, cities, or global markets based on where your buyers are and where demand exists.
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Scalable Growth
Control your budget and scale campaigns up or down based on performance, sales capacity, and demand.
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Measurable ROI
Track every dollar from click to conversion and know exactly what your advertising returns.
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Remarketing Power
Re-engage visitors who did not convert the first time and stay top of mind throughout the B2B buying cycle.
Proven Impact
Real Numbers From Real B2B Google Ads Campaigns
412%
Pipeline Increase in 90 Days
A B2B SaaS company went from 3 inbound leads per month to 15+ qualified demos per month using our Google Ads management.
🏢 B2B SaaS
67%
Reduction in Cost Per Lead
We restructured a bloated account with weak targeting into tightly themed campaigns, cutting CPL by more than half.
🏢 Logistics Tech
9.2x
Return on Ad Spend
End-to-end funnel build with dedicated landing pages for each service. Every campaign tracked to closed revenue.
🏢 Professional Services
$2.4M
Revenue Attributed to Google Ads
Full campaign management across search, display, remarketing, and branded demand capture with revenue tracking integrated into CRM pipeline.
🏢 Enterprise Software
What We Do
Full-Funnel Google Ads Management for B2B
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Search Campaigns
Capture buyers at the right stage with high intent keyword targeting, strong offer alignment, and B2B specific ad copy.
Core Service
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Remarketing
Re-engage website visitors with customised messaging. Convert warm leads who already know your brand.
Retention
🖥️
Display Campaigns
Support your funnel with targeted display campaigns that build awareness, reinforce messaging, and assist conversion.
Advanced
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Conversion Tracking & Analytics
End-to-end tracking from first click to CRM deal. GA4, Google Tag Manager, offline conversion imports, and CRM integration included.
Foundation
✍️
Ad Copy & Creative Strategy
Messaging that resonates with decision-makers. We write and test headlines, descriptions, extensions, and creatives continuously.
Creative
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Landing Page Optimisation
We review and optimise your landing pages for B2B conversion with a clear value proposition, trust signals, and frictionless CTAs.
CRO
Compare
Not All Google Ads Agencies Are the Same
See how working with our Google Ads team compares to a freelancer or a typical agency.
Freelancer
Manages campaigns in a silo
Needs to be told what to do
Works isolated from wider growth goals
Limited tools and platform access
No structured reporting process
Recommended
Dimen Growth
Gives you freedom with no fixed contracts
Helps you scale with zero ad spend fees
Full-funnel strategy aligned with your business goals
We take responsibility for performance so you don’t have to.
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No Long-Term Lock-ins
Month-to-month engagements. We earn your business every single month through results, not contracts.
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No Ad Spend Percentage Fees
We charge for strategy and execution, not a cut of your budget. Your spend goes to growth, not our margins.
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Performance-First Approach
Every dollar is tied to measurable outcomes. Transparent reporting with real-time dashboards you can trust.
Industries
Industries We Serve With Google Ads
SaaS & Software
FinTech
Logistics & Supply Chain
Cybersecurity
Professional Services
Cloud Infrastructure
HR Tech
Enterprise Software
MarTech
PropTech
HealthTech
EdTech
FAQ
Common Questions About Google Ads
We typically recommend a minimum monthly budget that generates enough data for meaningful optimisation. The right amount depends on your market, CPCs, and sales goals, and we advise this during the strategy call.
Most clients see measurable lead flow within the first few weeks. Stronger pipeline impact usually becomes clearer by month 2 to 3 as campaigns gather data and are fully optimised.
Yes. We can manage campaigns in multiple languages and localise keyword research, ad copy, and landing page messaging based on your target markets.
We focus on B2B performance. Our methodology, from keyword strategy to landing pages to reporting, is built around long sales cycles, lead quality, and revenue attribution rather than surface-level ad metrics.
Absolutely. The account is always yours. We operate as managers, never creating a separate account we control. If you ever leave, you keep everything.
Yes. CRO is part of our service. We review your pages, provide recommendations, and can implement changes directly to improve conversion rates.
Our management fees are based on scope, not a percentage of your ad spend. This keeps pricing predictable as you scale. We provide a clear quote after understanding your goals and account complexity.
Yes. Google Ads is especially effective for capturing high intent demand. We build campaigns that target buyers at different stages and use remarketing plus CRM tracking to connect ad spend to eventual revenue.
Yes. We manage Google Ads campaigns across multiple countries and regions, adapting targeting, bidding, keyword strategy, and messaging to each market.
We run Search, Display, Remarketing, Brand, Competitor, and selective Performance Max campaigns, all tailored to B2B audiences and revenue goals.
We set up end-to-end conversion tracking from ad click to CRM deal stage. Using GA4, Google Tag Manager, offline conversions, and CRM integration, we attribute every lead and every dollar of revenue back to the campaign and keyword that generated it.
Ready to Grow?
Let’s Build a Google Ads Machine That Actually Converts
Book a free 30-minute strategy session with our Google Ads team. We’ll audit your current campaigns, identify the leaks, and show you exactly what we’d do differently.